B-Behaviours Blog
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Letting go of the old and embracing the new.
2025 is off to a breakneck pace and I can tell you from my end, so far it has been a blur. To start with a bit of sad news, 7Peaks Brasserie has closed its doors for good. After many difficult months, and a bleak outlook for the future, Corinne and I have decided to…
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Triple Bottom Line, Influence, and Behaviour
Finding a balance between people, planet, and profit is obligatory to ensure a sustainable future. This will end the profit first focus that created many of todays problems. By considering the people we impact and the planet that gives us life as equally important to profit, we may just be able to make the world…
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Out of the Starting Blocks- The Research Begins
November 4th, 2024. This day marks a new chapter in my life journey. This was the day where I jumped head first into the unknown and started my doctoral research journey at Grenoble Ecole de Management. Supported by a wonderful research faculty, and some of the most interesting people as classmates, I can’t wait to…
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Great things don’t happen by accident!
I have always felt I am meant to do something spectacular. My life has either shaped or confirmed this feeling. My something spectacular is building a craft brewery in the Swiss Alps with the purpose to make the world a better place one beer at a time. Easier said than done! This idea was…
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Interdependence is alive and well!
It has been almost one week since my gofundme is live and I would like to thank those of you who have participated. This shows that an interdependent future is possible. In talking with some of you, it seems that my subject, and need for money is not clear. So I will try to clarify…
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Interdependence and the dumb brewer
I have always felt I am meant to do something spectacular. My life has either shaped or confirmed this feeling. Until now, my something spectacular has been building a craft brewery in the Swiss Alps with the purpose to make the world a better place one beer at a time. This idea was brewed up…
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HOW DARE YOU! Nespresso’s BCorp certification.
Today we are in desperate need for large systemic change that will ensure a sustainable future. Although we are far from where we need to be, I truly believe that more and more companies are taking serious steps towards participating in a new way of working in the world. This is great news, right! Apparently…
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Optimism AND COVID-19
With all that is happening in the world with COVID-19, we can’t help but wonder what is going to happen to our current way of living. Will it survive? Will we be forced to change? Will the world come to an end?? (of course not!!) An event like the one we are experiencing will certainly…
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On the path to better: What’s the problem?
In my previous articles, I explained why I left my job to make the world a better place, and what I think better is. In my daily struggle to do better, I am required to constantly look at what is happening around me with a critical eye. I am not allowed to convince myself that…
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If Bigger Isn’t Always Better, What IS “Better”?
In my last article, I explained why I quit my job to focus on what I think is a better way to work in the world. To focus on having a positive impact on the world, not on profits… or growth.. or power. Very idealistic, and my recent experience shows that this way of working…
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Bigger isn’t always better. Why I quit my job in order to make the world a better place.
The question I am most frequently asked is: “Why did you quit your super job to start a brewery?” ..and my response… “To make the world a better place!” For those who need to ask that question, my response may seem idealistic.. or arrogant.. or naive.. or idiotic….. Why is that? Why doesn’t anyone think…
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