This is a great question. In fact, this is the question of my research dissertation. More specifically, what are the key B Corp behaviours necessary for a sustainable future? We all have ideas about what we need to do in order to create a sustainable future, but how will that look? How will our behaviours enable or disable our sustainable future?
The purpose of my research is to define key behaviours that set sustainable businesses apart. I will leverage the B Corp communiy to help identify and quantify these important sustainability behaviours. Together, we will define these behaviours, and share what we have learned in hopes of creating true interdependence.
If this project is of interest to you, please support the effort by participating in my Gofundme campaign. Your support is needed, and greatly appreciated.